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Rick Maddison is owner of the Sales Ninja Academy, a company that delivers on- line video training programs that teaches front line sales staff how to be better at selling! His program has helped increase sales for over 300 retail businesses that sell world class brands like Hugo Boss, Lazy Boy, Mercedes, Polaris, Honda, Norco and Tacori Jewelry. Rick is also a broadcaster, published writer, humorist, business consultant and highly sought-after speaker.


Bill Sanderson, ‘The Business Coach’, is a highly acclaimed coach, consultant and speaker on business and leadership, and who has presented all over the world to golf industry associations such as CMAA, CMAE, PGA (UK&I), PGAE, PGA (Denmark), and many leading Clubs of all types and sizes. He has presented at the CMAA World Conference twice and to numerous CMAE European Conferences. Bill’s focus is about aligning today’s business climate with the challenges that his audience will face tomorrow, and his session topics include; Strategic Thinking and Implementing Strategy, Leadership for 2020 and beyond, Developing High Performing Teams, Secret to Being a Powerful Presenter and Building and Delivering Exceptional Customer Care. Bill has been a Business Owner, Managing Director and Head of a University Department and has coached Boards, Chief Executives, Senior and Middle managers in all types of business in over 30 countries.

Matt Rolfe

Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.

As founder of results hospitality and westshore hospitality group, he has worked with hundreds of leadership teams throughout north america. Beginning his career with companies like bacardi and labatt/anheuser busch, matt has become an industry expert dedicated to helping leaders examine the human element of their businesses and execute effective team- building strategies unique to their needs.

Over his 15+ years leading westshore hospitality group, matt has studied hundreds of operations and identified what the top ten percent do thats fundamentally different from the rest of the industry.

Asking the question, what do they do that makes them stand out from the competition? Matt has developed concepts that have been tested, challenged, proven, and continuously improved. Everything he coaches and advocates for is based on experience, successes, and failures.

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Gregg Patterson

Gregg Patterson became the General Manager of The Beach Club in 1982 and spent 34 glorious years as their GM.

Gregg has been a featured presenter at various club management seminars in North America, South America, Europe and Asia; teaches club management courses at The Business Management Institute and was an Adjunct Professor at Cal Poly University, Pomona for fourteen years.

Gregg also writes for Board Room magazine and is the author of Reflections on the Club Experience, an anthology of essays on club cultures and operations.

In acknowledgement of his efforts as a club management professional, he was named the Club Executive of the Year by the Club Management Association of America in 2015.