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Rick Maddison is owner of the Sales Ninja Academy, a company that delivers on- line video training programs that teaches front line sales staff how to be better at selling! His program has helped increase sales for over 300 retail businesses that sell world class brands like Hugo Boss, Lazy Boy, Mercedes, Polaris, Honda, Norco and Tacori Jewelry. Rick is also a broadcaster, published writer, humorist, business consultant and highly sought-after speaker.


Bill Sanderson, ‘The Business Coach’, is a highly acclaimed coach, consultant and speaker on business and leadership, and who has presented all over the world to golf industry associations such as CMAA, CMAE, PGA (UK&I), PGAE, PGA (Denmark), and many leading Clubs of all types and sizes. He has presented at the CMAA World Conference twice and to numerous CMAE European Conferences. Bill’s focus is about aligning today’s business climate with the challenges that his audience will face tomorrow, and his session topics include; Strategic Thinking and Implementing Strategy, Leadership for 2020 and beyond, Developing High Performing Teams, Secret to Being a Powerful Presenter and Building and Delivering Exceptional Customer Care. Bill has been a Business Owner, Managing Director and Head of a University Department and has coached Boards, Chief Executives, Senior and Middle managers in all types of business in over 30 countries.

Ralph Dunning

Entrepreneur and frequent speaker on creative, brand, business strategy and consumer behaviour.

Driven by passion for both creative and business, Ralph cares deeply about what he does and who he does it with. An entrepreneur in the purest sense of the word, Ralph's expertise lies in creativity, business strategy , building culture , sustainability and branding.

His entrepreneurial career began in 1993 in the technical world of cycling, running and triathlon where he launched his first company, Rip N Hammer, building it into one of the most respected performance athletic brands in endurance sports.

In 2001, he took his technical apparel design and branding experience to revolutionize the golf industry with the founding of Dunning Golf, the very first company to offer a complete range of player specific apparel manufactured exclusively of technical performance fabrics. In 2007, Zach Johnson's Masters win introduced the Dunning brand to a worldwide audience, forever changing the way apparel is worn in the game of golf. Ralph built Dunning Golf from the basement of his house to one of the world's top selling golf brands available at the finest private clubs, resorts and specialty retailers including Pebble Beach , Pine Valley, Augusta National, Baltusrol, Merion, Winged Foot, Bandon Dunes and Pinehurst.

An advocate for responsible and ethical business practices , Ralph now owns and operates Foreign Rider, The Brand Unification Co. and Ellison Hunter Sportswear in Toronto.

Gregg Patterson

Gregg Patterson became the General Manager of The Beach Club in 1982 and spent 34 glorious years as their GM.

Gregg has been a featured presenter at various club management seminars in North America, South America, Europe and Asia; teaches club management courses at The Business Management Institute and was an Adjunct Professor at Cal Poly University, Pomona for fourteen years.

Gregg also writes for Board Room magazine and is the author of Reflections on the Club Experience, an anthology of essays on club cultures and operations.

In acknowledgement of his efforts as a club management professional, he was named the Club Executive of the Year by the Club Management Association of America in 2015.